Between January and March 2025, TikTok took down over 3.6 million videos in Nigeria for violating its Community Guidelines, marking a 50 per cent increase compared to the previous quarter.
This information was revealed in TikTok’s Q1 2025 Community Guidelines Enforcement Report, which reflects the platform’s dedication to maintaining a safe, respectful, and trustworthy environment.
According to the report released on Tuesday, the platform recorded a proactive detection rate of 98.4 per cent, meaning the vast majority of removed videos were identified before users could report them. Additionally, around 92.1 per cent of the flagged content was removed within 24 hours of upload.
TikTok stated that the videos taken down made up only a small portion of all content shared by Nigerian users during the reporting period, emphasizing that most posts were still positive, informative, and entertaining.
As part of its broader enforcement within the region, TikTok reported removing 129 accounts linked to covert activity in West Africa in March 2025.
The platform also intensified monitoring of LIVE broadcasts to enforce compliance. In Q1 2025, it banned 42,196 LIVE rooms and halted 48,156 streams in Nigeria that were found to breach community standards.
“LIVE content enforcement remains a priority as we continue to protect the integrity of real-time interactions on the platform,” the report noted.
On a global scale, TikTok removed more than 211 million videos in the first quarter of 2025, a rise from 153 million in the previous quarter. Of those, 184 million were taken down through automated systems, with a global proactive detection rate of 99 per cent.
Despite the high number of removals, the platform noted that harmful content still made up less than one per cent of all uploaded videos, underscoring ongoing efforts to prioritize user safety and well-being.
In June, TikTok Africa hosted the ‘My Kind of TikTok Digital Well-being Summit,’ which brought together content creators, NGOs, media professionals, industry experts, and others from across Sub-Saharan Africa to explore solutions for promoting digital well-being both on and off the app.
As part of its new safety measures, TikTok announced the extension of its in-app helpline to Nigeria in collaboration with Cece Yara, a youth-centered NGO focused on child protection. The helpline will offer expert support to young users facing issues such as harassment, hate, self-harm, or suicidal thoughts.
TikTok also introduced Dr. Olawale Ogunlana, known as Doctor Wales, as Nigeria’s Digital Well-being Ambassador. He joins the WHO Fides Network alongside other medical professionals supporting digital safety.
Along with these efforts, the platform continues to encourage users to report unsafe content and take part in the ongoing #SaferTogether campaign, which promotes a respectful and secure digital space.
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